Great Coaching – in the Palm of Your Hand

Great coaching doesn’t happen by accident. Some people know the game really well. Other people know kids really well. Some people are born leaders. Fewer people live in the center of a Venn diagram of sport knowledge, EQ and inspiring, motivational speaker.

But coaching skills can be learned – and the results have profound effects on youth athletes of all ages.

That’s one reason why Nike has partnered with experts like the U.S. Olympic & Paralympic Committee, the Tucker Center for Research on Girls & Women in Sport, the Centre for Appearance Research and brands like Dove to create research-backed, high-quality coaching resources  that could truly change the game for kids – especially girls – in sport.

And it’s why TeamSnap has partnered with Nike to make content from these essential coaching guides free for everyone on the TeamSnap app.

Now, when you tap Discover ?, you’ll find:

• How to Coach Kids, an online, foundational coaching course designed for coaches of kids ages 7-12 in any sport, co-developed by Nike and the U.S. Olympic & Paralympic Committee (USOPC) and inspired by Project Play.
• Coaching Girls, an accompanying online course to How to Coach Kids that offers strategies to help coaches address the unique challenges girls in sports face and create a culture where girls love to play.
• Body Confident Sport, a first-of-its-kind, scientifically proven set of coaching tools to build body confidence in 11–17 year old girls, co-developed by Nike and Dove, in partnership with world-renowned researchers and experts: the Centre for Appearance Research, and the Tucker Center for Research on Girls & Women in Sport.

“At TeamSnap, we believe coaches are the heart of youth sports—and when we equip them with the right tools, we help unlock the potential of every young athlete,” said Peter Frintzilas, CEO of TeamSnap. “Our partnership with Nike goes beyond sharing expert content—it’s about using technology to make coaching more accessible and impactful. Together, we’re empowering coaches to create meaningful, lasting experiences that keep girls in the game—fueling their confidence on and off the field.”