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Author: Leah Liebler


  • Youth Soccer’s Big Moment: Why Brands Should Get in the Game Ahead of World Cup 2026

    Jun 20 2025

    Youth Soccer’s Big Moment: Why Brands Should Get in the Game Ahead of World Cup 2026

    By: Leah Liebler

    Youth soccer is having a breakout moment in America. Participation is climbing, fields are bustling with kids of all backgrounds, and the sport’s cultural footprint is expanding fast. With the…

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  • Winning in a Downturn: Why Youth Sports are Resilient to Economic Uncertainty

    Apr 21 2025

    Winning in a Downturn: Why Youth Sports are Resilient to Economic Uncertainty

    By: Leah Liebler

    The 2025 Marketing Landscape: Challenges and Shifting Priorities   Marketing leaders in 2025 face a confluence of challenges. Economic uncertainty has put CFOs and CEOs on high alert, squeezing marketing…

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